Propeller Studio is London’s boldest research house

Propeller Studio is a state-of-the-art viewing facility in Borough - one of central London’s most exciting areas. Our studio can comfortably seat groups of up to 10, and the client room can seat nine.

We’re different to all other research studios because we use four broadcast-quality cameras to film groups with clients watching on five screens in the viewing room.

We decided to use go down the cameras route instead of a one-way mirror after our own research clearly demonstrated that respondents are more self-conscious and inhibited knowing they’re being watched by people behind a mirror.